In a video released by the theme park, she can be heard laughing and counting in the doll’s house, as if playing a game with visitors. A series of sinister messages scrawled across a dark corridor and giant mangled teddy that chased people out of the house, only added to the chilling experience.

The three rooms, which can be seen from the front of the doll’s house as it opens up, each offered a hint of what’s to come with The Curse at Alton Manor. From the living room where Emily Alton once vied for her parents’ love and attention, to the dining room where the story of Emily’s demonic nature began, visitors were given just enough to begin to piece together what made Emily so evil.

As well as showcasing spectacular visuals, which the recent pop-up doll’s house alluded to, The Curse at Alton Manor will also bring special effects that will be a first for a UK theme park – from twisted projection mapping technology that transports riders into Emily’s own dollhouse, to mirrors that play tricks by blurring the line between reality and Emily’s demonic world.

Alton Towers Resort is renowned for providing world-class attractions for guests of all ages, including Wicker Man, the UK’s first wooden rollercoaster to be built in over 20 years, Oblivion, the world’s first vertical drop rollercoaster and The Smiler, the world’s first 14 loop rollercoaster, to name a few. The Staffordshire based theme park continues to welcome millions of guests from across the globe, delivering memorable and unique experiences and events each season.

To keep up to date with the latest news and buy tickets to the park, visit altontowers.com